The World Bank predicts that the transformation of water treatment equipment enterprises will soon

According to Fan Mingyuan, senior municipal and environmental engineer of the Urban Environment Development Department of the World Bank's representative office in China, water equipment investment accounts for 20%-30% of the total investment. Building a sewage treatment plant, equipment investment should account for more than 40%. During the “Eleventh Five-Year Plan” period, the value of China's water equipment market exceeded 300 billion yuan. In the face of the 300 billion market, the competition is fierce. Does the previous survival rule apply to environmental protection equipment companies? Should the company's strategy and development direction be adjusted accordingly? How to grasp more market share? These are all Equipment business leaders should also be a real problem that must be faced. After the end of the "Eleventh Five-Year Plan", China will have sewage treatment plants down to counties and towns. According to the recent 4th session of the 11th National People's Congress, 4 trillion yuan will be launched, and there will be 370 billion. For the people's livelihood project in rural areas, 210 billion yuan is used for energy conservation and emission reduction and ecological engineering. It can be seen that in the next 2-3 years, China's sewage industry tends to be more oriented to the construction of small and medium-sized cities and rural sewage treatment facilities. The scale of sewage treatment plants must be biased towards small-scale treatment flows, and the flow rate determines the process to a certain extent. The process basically determines the environmental protection equipment used. In the exchange with Jiang Xiao, deputy general manager of Wuxi Jinyuan Environmental Protection Equipment Co., Ltd., it revealed that there are many environmental protection equipment enterprises in Wuxi, but the scale is not large. Faced with the fierce competition in the environmental protection equipment market, Wuxi Jinyuan can not only rely on the inherent core technology to open up the market, but also adjust the new products according to the changes in the market, and reduce the low cost on the premise of ensuring the quality of existing products.

 

The pattern of the industrial chain has quietly changed. In 2007, DD Beijing Capital Co., Ltd., the largest domestic investment company, acquired Guozhong Aihua (Tianjin) Municipal Environmental Engineering Co., Ltd., a joint venture between Huabei Institute and Hong Kong China Holdings Co., Ltd. in 2007. Changed its name to First Aihua (Tianjin) Municipal Environmental Engineering Co., Ltd. Huabei Institute has a strong technical advantage in the drainage industry. This acquisition has enabled the company to successfully extend from the investment-oriented enterprise to the downstream design and construction of the industrial chain based on the technological advantages of the North China Institute. Expanded the operational links downstream of the industrial chain. At present, most of China's sewage treatment plants are in a phase of disjointed design, construction and operation, resulting in high operating costs in the later period. It is reported that the Beijing Municipal Government and the Shanghai Municipal Government have a strong influence in China's drainage industry. The design process extends to the operational stage. Changes in the pattern of the industrial chain have increased the degree of specialization of operations, and many parties will focus on the life cycle cost of operations, which will inevitably become more stringent in equipment selection. For equipment companies, the market behavior of the former enclosure has not been applied to today's development trend. The shaping of the brand and the competitiveness of the core technology are the key.

 

According to General Manager Jiang, Wuxi Jinyuan has formulated a future development strategy, which will be the original four major categories of products (combined air flotation, QAF diving levitation air flotation system, rotary decanter, belt filter press dehydrator) Standardize the drawings and expand the direction of new product technologies. It is planned to increase the sales performance in 2009 by 30%-50% compared with 2008. On the one hand, it should improve the procurement rate within the group, on the other hand, strengthen the promotion of the market, reduce production costs and improve product performance.